Marketing

1. Knowledge creators marketing triangle
2. The origin of “positioning”
3. 3 steps for Category Design
   1. Question framing
4. If you’re not first
5. Best marketing books
6. Create a social media persona
7. How to organize an online challenge
8. How to define your niche: inductive approach
9. How to define your niche: deductive approach
10. How to self-promote online
11. Self-promotion vs attention
12. The Humble Brag
13. @Writing
14. @Mailing list
15. Growing a business is a continuous balancing act
16. Hype marketing
17. There is no strict order to follow in the development of an online business
18. To make your business solid, do not focus only on the immediate ROI