McMenu effect
In a McDonald you can order:
- a cheeseburger (2,20 $),
- and a Coca-Cola (2,20 $).
You’ll spend 4,40 ). Or you can order a Cheeseburger McMenu, you’ll get:
- a cheeseburger (2,20 $),
- a Coca-Cola (2,20 $),
- and french fries (2,20 $).
You’ll spend 4,90 ) This is an example of the Yes-Yes Pricing Table. In this contest the customer choice is obvious. But more than that everybody wins. The customers feels like he had a good deal. And McDonald gets the profit they want from that buyer.