Value proposition

It’s a brief statement that highlights the Result: how you will improve the customer at the personal or at the business level. What you do, doesn’t matter. Only the result you provide, does. Bad value propositions:

• “We provide training in sales skills.”
• “We help to improve your productivity.”
• “We assist in the set up of your funnels.”

Good value propositions:

• “We increase the number of your website visitors.”
• “We halve the number of abandoned carts.”
• “We increase the number of customers that buy your upsell offer.”