Reddit Comments Are Gold Mines
The Story
Trung’s most distinctive content practice: he reads more comments than articles. “When you go in the comments, you’re getting these PhDs,” he says, referring to domain experts who leave detailed, knowledgeable replies on niche topics. A single Reddit comment thread can generate 10+ content ideas.
His process: filter by subreddit, sort by top/trending, read the comments deeply (not the post), look for expert replies and counterarguments. If something is doing well on Reddit (where the upvote system already filters for interest), it will likely perform well elsewhere too.
He doesn’t just repost. He layers additional value: deeper research via Google, YouTube, podcasts, and academic sources. Then he adds historical context, humor, and narrative structure.
His entire daily research routine takes about 30 minutes, but those minutes yield a massive amount of content ideas because his sources are so curated.
Lesson for Creators
The best content ideas are hiding in comment sections, not in headlines. While everyone reads the same articles, Trung reads the expert commentary underneath. Comment sections on Reddit, YouTube, and forums contain original analysis from people with deep domain knowledge who will never write a blog post. Mine the comments.
Related
- The Reddit-First Growth Strategy — Reddit used as a primary growth engine, showing the platform’s power for audience building beyond just idea sourcing
- The Salmon Sashimi Thread - 24K Likes from a Podcast Episode — A real example of a Reddit-sourced insight becoming a viral thread with 24K likes
- Automate Your Code Reviews - The Lint Rule Spreadsheet — Building curated, systematic processes for maximum efficiency, similar to Trung’s streamlined 30-minute research routine
- None of My Ideas Are Original - The Curation Method — Harry’s entire model is finding existing ideas and repackaging them visually