Visitors → Subscribers → Customers

Every business online is a variation of this framework: Visitors → Subscribers → Customers You attract visitors through ads, content marketing or any other tactic to your website. There you invite them to become subscribers to your Mailing list. And to those that do it, you will propose your products and services. Some of them will buy and will become your customers. Yes sometimes people buy even without or before subscribing to a mailing list. It’s a trivial % on the total. When you work on it remember that:

1. There is no strict order to follow in the development of an online business,
2. Growing a business is a continuous balancing act,
3. To make your business solid, do not focus only on the immediate ROI.