He Deletes Underperforming Tweets
The Story
Trung regularly posts tweets that don’t resonate, then deletes them quickly before they get wide distribution. His audience mostly only sees the winners.
This is deliberate quality control on his public profile. He’s not afraid to try risky jokes or unconventional angles. But he’s ruthless about removing anything that doesn’t land. The result: his profile looks like everything he posts is a hit, which reinforces the perception of consistent quality.
Lesson for Creators
Curation of your public work is as important as creation. Not everything you make will work. The difference between a creator who looks consistently good and one who looks hit-or-miss is often just the willingness to delete the misses quickly. Post boldly. Delete ruthlessly. Your audience only sees the survivors.
Related
- The 80% Kill Rate on Prototypes — Ruthlessly culling output so only the best work survives, applied to product prototypes instead of tweets
- Unshipping Features at Instagram — Removing launched features that do not meet the quality bar, the same curation principle applied to software products
- One Great Article Is Worth 50x Average — same ruthless quality bar: two bad articles and subscriber rate drops from 45% to 25%