The right bonus
It’s such if he has one or more of these features:
- helps the use of the product in a particular situation (ie. Writing course → bonus “How to write viral Twitter threads”)
- makes the use of the product easier (ie. Writing course → bonus “Template for How-to articles”)
- it’s personalised (ie. Writing course → bonus “1-hour private call”);
- it eliminates a related pain (ie. Writing course → bonus “How to find clients as a content writer”).
Related
- The bonuses of the most expensive option — the strategic role of bonuses in a pricing table