Setup business experiments

You need to test your business assumptions. This way you understand if your choices are right or wrong. First of all you have to make a decision. For example: ”I choose to start a blog”. After that you put it in practice and evaluate the results, with 1 important caveat. Duration and intensity of the test do count. If I blog once a month for a semester I will not acquire reliable data. After such experiment every evaluation will be as random as before its beginning. But how to know what duration and intensity is necessary for a test? Every context is different. So first of all to set up a valuable experiment study best practices in your industry and cases similar to yours. After that and also during the phase of test ask for Qualified external opinions.