Second Brain

70% of the Work Is Visual

The Story

Harry spends 70%+ of his time creating visuals for his articles and social posts. His content maintains a 50%+ image-to-text ratio (Source 1).

One of his most successful approaches: he condensed 4 books and a course into 17 images for a single copywriting tips article (Source 2). The article performed because the educational value was compressed into a visual format people could scroll through rather than read.

For Twitter specifically, he adjusts all images to Twitter’s native dimensions: “I will always adjust the images for Twitter. So Twitter dimensions are like 1 by 1.77” (Source 3). This platform-specific visual optimization is part of his content repurposing methodology. He doesn’t just repost the same image everywhere. Each platform gets content formatted for how people scroll on that platform.

“People don’t want to just click on a link on Twitter. People use Twitter to scroll through Twitter.” (Source 3). So the visual content has to work as standalone, not as a teaser for an article elsewhere.

His short paragraphs are designed to enable easy Twitter thread conversion (Source 1). The writing structure itself is built around the visual format, not the other way around.

Lesson for Creators

Most creators treat visuals as decoration for their writing. Harry treats writing as scaffolding for his visuals. The 70/30 time split is the opposite of what most people do, and it’s the reason his content stops the scroll. If you’re spending 70% of your time writing and 30% on images, you have it backwards for social platforms where people scroll through images, not paragraphs.

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